Buying Signals
Reach out when they're ready to buy.
Signal monitoring and competitor analysis that tell your outreach who to contact now, and what to say when you do.
What we watch
Signals that show an account is moving, wired into the same lead record as your scraping and outreach.
- Hiring posts for the roles your product helps
- Funding rounds and leadership changes
- Tech-stack changes and new tools adopted
- Community mentions and questions in your category
- Reviews of your competitors, good and bad
Competitor analysis
We track where your competitors' customers are unhappy and what they complain about, so your outreach and landing pages speak to the gap they leave.
How it feeds outreach
Each signal is scored with the lead and written into the record, and Claude uses it to draft the opening line, so the first message is about something real in the prospect's world.