The situation
Ethum had no working outbound motion. Prospecting was manual: someone scraped lists by hand, copied them into a spreadsheet, and sent follow-ups when they remembered to. Nothing was enriched, nothing was scored, and nothing was measured. Pipeline depended on how much time the team could personally spare that week.
What we built
We replaced the manual process with a single automated engine that runs from data sourcing all the way to a closed deal:
- Data sourcing — target accounts pulled continuously from the sources that match their ICP, instead of one-off manual list building.
- Scraping and enrichment — contact and firmographic data filled in automatically, so no record lands half-empty.
- Lead scoring — every prospect scored on ICP fit and intent before a human ever sees it, so effort goes where it converts.
- Automated outreach — sequences that fire on the prospect's behaviour rather than on someone's memory.
- Follow-up automation — the step that was previously dropped most often, now handled by the system on a schedule.
- CRM sync and closing — deals created, owners assigned, and stages updated automatically, with a dashboard showing exactly where pipeline comes from.
Outbound stopped being something the team had to find time for and became infrastructure that runs whether or not anyone remembers to open the spreadsheet.
The result
Inside 90 days, Ethum had generated $500k in revenue. More importantly, the motion is repeatable: the same engine keeps sourcing, enriching, scoring, and following up without additional headcount.
"Hidayat is the best we've got in automation."
Pascal Caloc, CEO, Ethum
Want the same outbound engine running for your team? First results typically land inside 90 days.